Author: Maëva Blanche

Which stock clearance strategy to adopt according to my activity?

I have accumulated a certain number of products and I would like to do a clearance operation of my products, in particular on phone accessories: car accessories, phone protections, Bluetooth headphones. What approach do you recommend? Is it better to use a platform...

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How can I effectively manage my multi-marketplace deployment?

Our brand is currently distributed in retail outlets throughout France, but also on a marketplace. We have a lot of product references to manage on a daily basis, and we want to move forward in our marketplaces strategy, especially regarding other European markets....

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How to target my distribution on marketplaces?

The brand I work for creates clothes (men, women, children), but also accessories and shoes. We can choose between several marketplaces but we don't know which one would be the most relevant - we don't want to lose our brand image and we...

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How to communicate in a profitable way on Amazon?

I want to have cost-effective communication on Amazon. I know that I need to go through Amazon Advertising, but I don't know how to do it. I want to optimize my budget between AMS (search) and DSP (demand side platform) to generate and...

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Is it possible to run an effective advertising campaign on Amazon with a small budget?

I don't have much budget to advertise and I've never tried it so I have no visibility on how my product/customers react to sponsored content. My products are poorly ranked, as I am on a very competitive product. Is it possible to have...

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How do I resolve disputes with Amazon?

We had problems because we ordered a new line of stretching accessories from one of our suppliers and the product did not meet Amazon standards. This is the first time this has happened to us, but Amazon has charged us with penalties related...

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Can I launch my brand on Amazon at low prices without delivery capabilities?

The company I represent is specialized in food. The specificity of our business is that we have a wide range of products, at low prices. We don't know if Amazon is relevant to our activity. Also, we don't have the possibility to ensure...

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How to choose the right platform on Amazon for my business?

I founded my organic cosmetics brand and I have an e-shop that sells online. I would like to launch my business on Amazon to help it grow and reach new customers. I would like to keep a similar product price to my website...

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Properly write your Amazon product pages

If you want to sell your products on Amazon, you first need to write content for your product pages. The way you present your offers on the marketplace influences the conversion rates and the visibility of your products in the search results pages.

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How can I make my sales take off in China?

Bianca's beauty brand is already present on the Chinese market but its sales are not up to its expectations. However, it is doing well on marketplaces in other countries...

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How do I sell in China on E-commerce platforms?

Our company is already established in Europe and in the United States, and we would now like to open up to the Chinese market, but we do not have the local network or the market knowledge to launch on this huge market. We...

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