eTAIL agency helps you perform on Amazon
SEO: keywords analysis, title relevance, BP, and descriptions
Our SEO for Amazon experts have an excellent knowledge of the different factors that influence the A9 algorithm that ranks the results in search pages, and have powerful analyzing tools to make your SEO a strategic advantage.
Are you already selling on Amazon, but wish to improve your visibility?
Our teams will conduct an audit of your account to identify the obstacles that are hindering your organic traffic and put in place an action plan that will boost your sales.
We take care of setting up an effective follow-up of the optimizations in order to measure the evolution of your presence on the platform and identify the elements that can be improved to increase the appearance of your products on the first page of search results.
The choice of the right use of keywords in the product title and description is important. However, Amazon’s algorithm takes into account a number of other specific criteria to the marketplace which we will optimize, monitor and adjust all throughout our collaboration.
Here are some KPIs that influence the SEO of your products:
- Relevance of keywords to a user search
- Number of customer reviews
- Sales performance of your products
- Account quality status (rate of defective orders, delays, or cancellations)
- Presence of optimized marketing content
SEO on Amazon is complex. The quality of information and sales performance are key criteria for the ranking of each product listing. Unlike SEA and Sponsored Ads, results are achieved over time and require experts with a variety of skills.
Your success depends on a number of interrelated factors, which is why our agency experienced in Amazon offers full-service support: defining your sales strategy, setting up Ads campaigns for Amazon, managing and improving your product pages, and your operational execution.
When selling a product online, its price has a strong influence on the buying decision. The fact that the competition is only one click away makes it easy to compare.
Does this mean that I have to lower my prices to generate sales? Good news, the answer is no!
With an optimized title and description and a completed page on which the users find all the information they need, your product page will be stronger and more compelling than all the others. Even if you have a higher price positioning than other sellers on the platform, you are likely to make the sale.
To improve the quality and relevance of the product presentation, two elements are essential:
- Images of the product and brand
As part of our content optimization service, we offer you the expertise of our content production studio to create images and videos perfectly adapted to the format used on Amazon.
Amazon offers you two tools to enhance your brand:
A+ content (Enhanced Brand Content or EBC)
A+ content is an enhancement of your product listings with branded text and visuals.
By adding more information and images, your product page becomes more compelling. This has a positive influence on purchase decisions and helps improve your conversion rates (less return rates, more customer reviews).
If you want to optimize the quality and relevance of your content on Amazon, our teams will provide creative and marketing work for your best performing SKUs, centered around your brand image and your product reassurance.
Designed as a mini-website, the Amazon’s Store consists of several pages and allows users to dive into the heart of your brand through the use of images that highlight your product lines and collections. You can then add product demos, as well as commercial videos that show the behind-the-scenes of your company or manufacturing processes.
The Store allows you to benefit from a personalized URL on Amazon dedicated to your brand.
Our consultants of brand content for Amazon will work with you to maximize the existence of this mini Store based on your sales calendar and marketplace highlights such as Prime Day or sales events like Black Friday, French Days or Sales.
To generate traffic to your Store and promote your brand, our experts on Amazon Ads can set up Sponsored Brand advertising campaigns via the Amazon’s Advertising network.
Registration with Amazon’s Brand Registry
Registration with the Brand Registry is an essential component of your strategy on Amazon as it provides additional functionalities:
- Publish A+ Content
- Create a Store
- Run Sponsored Brand campaigns
- Access the Amazon’s Brand Analytics tool (Google Analytics equivalent – for measuring your audience and tracking your KPIs on Amazon)
It is also a way to protect your brand:
- Brand management on Amazon
- Reporting fraudulent content about your Brand
- Violation report submission tool
Registering with the Amazon’s Trademark Registry can become complex, especially if you need to add more representatives: if the registrant has left the company, or if your trademark has been registered with the World Intellectual Property Organization (WIPO).
To simplify your registration process, you can rely on the expertise of our marketplace agency.
Il existe différents types d’opérations sur Amazon qui vont vous permettre de booster vos ventes et/ou de gagner une buy box. eTAIL agency vous aide sur les différentes opportunités à saisir :
- La Vente Flash est une promotion sur un produit, limitée dans le temps (quelques heures) avec un taux de remise supérieur à 20%. Cette opération apporte à votre marque une mise en avant intéressante à partir de la page Offres du jour.
- L’évènement annuel Prime Day est réservé uniquement aux membres Amazon Prime. Pendant 2 jours, les client ont accès à une multitudes de ventes flash.
- Le Black Friday est l’événement commercial le plus important d’Amazon : des réductions et promotions exceptionnelles sur une journée chaque année (le quatrième jeudi du mois de novembre).
3 services to boost your marketing strategy on Amazon
To succeed on Amazon, it is important to:
Protect your brand to avoid the risk of counterfeiting, brand violation and control your brand content.
Optimize your product pages correctly to improve their ranking in the search results pages and to make them tempting to buy.
Enhance your brand image to make yourself known and promote your products and their benefits.
It is around these 3 main factors that our agency has conceived the most adequate guidance solutions to meet all your referencing problems.
eTAIL agency supports your development on Amazon
Start as an Amazon seller and manage your business internationallyHave you decided to get started on Amazon? eTAIL agency accompanies you from the first steps which can sometimes make you dizzy! Let us take care of opening your Vendor Central and / or Seller Central account and setting it up so that your project starts optimally. You will benefit from our daily support from the first orders, the first shipments and the first invoices to immediately adopt the best practices that will propel you faster to success! eTAIL agency is also responsible for managing existing accounts, cleaning them up and making them more efficient thanks to our expert practices. You will just have to concentrate on your core business.
Seize the opportunities that Amazon offers with its ad hoc sales operationsThere are different types of operations on Amazon that help you to accelerate your sales or to win a Buy Box, which guarantees a tenfold turnover. Flash sales, Prime Day, Black Friday, Born to Run, etc. are all opportunities to get noticed on the platform. However, they all have different participation criteria that eTAIL understands perfectly. In collaboration with your marketing teams, we orchestrate your participation in these events. We work on the selection of products, analyze their visibility and advise you on the pricing strategy.
Manage customer reviews for a valued brand imageCustomer reviews on Amazon are the highlight of your Brand Survey and a crucial factor in lead-to-customer conversion. Thanks to our loyalty campaigns, we can help you get more customer reviews. On Seller Central , we take care of sending a personalized message to consumers of your products after each purchase to thank them and solicit their opinion on their purchase. We also take care of your image by responding to requests for ever more responsiveness and customer satisfaction.
Guard against possible difficulties with Amazon regulationsAmazon is a demanding platform with very strict rules. It happens that certain clumsiness (often on the part of the seller) lead to the account being blocked, which brutally slows down sales performance. Whether you are in Vendor Central or Seller Central , several situations bring their share of inconveniences such as disputes with Amazon or penalties. eTAIL agency is responsible for analyzing and helping you to resolve the blocking points to relaunch your business as quickly as possible on the platform.
List your products for sale on AmazoneTAIL agency helps you to give more visibility to your products on Amazon to increase your conversion rate. We analyze and optimize all of your content so that the platform’s algorithm ranks it better in its search results. Our SEO experts tailor your product pages to strict Amazon requirements, including from a visual standpoint. It is these essential steps that will allow your products to stand out from the mass of offers that are drowning between them on the platform.
Stand out with enriched and impactful contentMastering the page enrichment tools provided by Amazon means standing out from the competition, while developing your brand image. The Page A + improves the user experience by providing them with more in-depth information, such as your different product lines, for example. eTAIL agency proposes to set up the Page A + module and to highlight your brand universe, while ensuring to be as close as possible to the expectations of your future customers.
Create a successful BrandStore that appeals to customersThe Store on Amazon is your storefront. Like a merchant site embedded on the platform, it gives direct access to all of your product ranges, allowing you to develop your brand universe and promote your offers on Amazon. eTAIL agency supports you in all stages of the creation of your Store . We work together to create content, animate your store by organizing a marketing calendar and ensure product updates.
Control your sales and turnover on AmazonSometimes the great freedom to sell on Amazon becomes problematic, especially when its cogs escape us. Other accounts offer your products on the marketplace while you are working with Amazon Retail ? Are you entering the Amazon marketplace and your brand resellers immediately competing with you? Do not panic ! The expertise of eTAIL agency makes every effort to grow your Buy Box rate and therefore, your turnover. Customers will be referred to give you their preference.
Protect your brand on Amazon against commercial identity theftWe protect your brand on Amazon with ABR ( Amazon Brand Registry ). To register with the Amazon Brand Registry (ABR) you must have an trademark , i.e. having registered your trademark in the country where you sell your products. This essential process to protect you from counterfeits is however very long (from 2 to 9 months as in the United States, for example). We support you as soon as your label is registered on the ABR platform in order to protect you as much as possible from attempts to usurp your commercial identity.
Control your distribution strategy on AmazonThe free movement of goods requires a certain mastery of your resellers, especially as they can be numerous and scattered all over the world. Unless you have a selective distribution agreement, a protected trademark (like Apple), or a license applicable in a specific territory, you cannot prohibit resale on Amazon. However, we can help you better control your distribution strategy and minimize the dilution of your sales on Amazon by adopting a few simple and effective practices!
Fighting piracy and fraud on AmazonOnce your brand is registered with the Amazon Brand Registery (ABR) , we take care of scanning each product in your catalog to identify any fraudulent practices against you (theft of photos, plagiarism of product pages, counterfeit products, non-compliant packaging, etc.). We then manage problematic cases directly with Amazon to regularize your situation and limit the impact on your account. If your brand is not registered with ABR, we have solutions to help you set up an anti-piracy process.
Prevent counterfeiting of its productsTo go further than the regular reporting of fraud in ABR, there is a specific (paid) program at Amazon dedicated to brands called Brand Transparency (BT). The latter aims to identify products as soon as they are produced by specific labeling provided by Amazon. Thus, their authenticity is guaranteed in all the distribution networks available to the platform. Our know-how in this area will allow you to deploy this program quickly for maximum protection of your products.
Opinion of our expert in content for Amazon
Everything you need to know about Amazon
We clarify all the key points about selling on Amazon.
The product page and the A+ page are complementary content elements for Amazon.
The product page is the product description that you see when you click on a product. The product page consists of a product title, a product description in the form of a bullet point listing, several images, and technical features.
The A+ Page is part of the product page. You’ll find it at the bottom of the product page, in the manufacturer’s description. This is a must-have rich content to boost your brand content. It allows you to take your customer into the world of your brand: with atmospheric images and branding claims. A successful marketing strategy should enable you to create effective and convincing A+ Pages about your brand universe and your product lines.
The Store is a mini-website on Amazon, offering an enhanced experience to your customers and giving direct access to your entire product range.
It is a platform with a dedicated brand URL, a menu with several categories organized in the same way as on a website. The Store allows the brand to express itself and, above all, to bring the customer into the brand’s universe within Amazon itself. The Store is a response to the concerns of certain brands who do not want to launch on Amazon out of fear of losing the quality of their brand image. It is possible to enrich a Store with videos, images, texts and push products.
CREATIVE – CONTENT SERVICE
Here’s what you’ll enjoy with the eTAIL agency package
- Management of your brand protection
- Registration of your brand with the Amazon’s Brand Registry
- Management of your content and products protection
- SEO strategy management, reporting with KPIs
- Creation and optimization of product pages
- Multi-country translation and SEO analysis
- Management of marketing and branding strategy
- Content creation for Amazon : Brand Store, A+ pages
- Creation of various content: product video, brand video
Why sell on Amazon? Some figures
(source: Jumpshot study, 2018)