Skip to content

How to target my distribution on marketplaces?

  1. Home
  2. Marketplaces
  3. How to target my distribution on marketplaces?

Blog > How to target my distribution on marketplaces?

How to target my distribution on marketplaces?

The brand I work for creates clothes (men, women, children), but also accessories and shoes. We can choose between several marketplaces but we don’t know which one would be the most relevant – we don’t want to lose our brand image and we want our products to remain well valued in their new environment. How should we make this decision?
 
Ludivine M., e-commerce manager of a ready-to-wear brand

Maëva Blanche
29/12/2021

Answer from our Marketplaces Expert

Ludivine must decide which marketplaces to choose according to her strategy. In this case, she has to choose marketplaces specialized in ready-to-wear. Ludivine can also distribute her brand on Amazon because the marketplace offers a large branding space to control her brand image and above all, let’s not forget that 54% of product searches start on Amazon.

Inscription newsletter
Newsletter FR