Answer from our expert on Amazon
The solution adapted to Hélène’s company would be to sell on Amazon in the classic Seller Central mode (FBM).
Hélène will be able to sell her products at the same price as on her website and manage the delivery of orders without going through Amazon. The disadvantage of this model is that her offer will not be available as ” Prime “. Hélène is depriving herself of this very exclusive community that has the advantages of that program (free delivery, simplified return, etc.). These are high value customers with a high purchase frequency.
We advise Hélène to open a Seller Central account, then to sell her best sellers in FBA in order to reach the customers of Prime. Our teams are there to accompany her in this process, monitor and manage her account. She will then need to set up an advertising budget with a “ROist” follow-up to multiply her sales on Amazon.