Answer from our Marketplaces Expert
In this particular case, the use of an aggregator is appropriate because it will allow the brand to efficiently roll out its offer and centralize the management of the catalog, orders and allow the deployment through a single platform. However, it will be necessary to do a tailored job just like Amazon, in order to optimize the content and personalize the branding of the company by creating the A+ pages and the Store. We advise you to be careful with data management because if you operate through a feed aggregator and you do custom work through the marketplace back office, this work can be overwritten by the backflow.
